Source: The Points Guy
Summary
Carnival Cruise Line launched its new Carnival Rewards loyalty program, replacing the 14-year-old VIFP Club. The program ends “status for life” and introduces a spend-based system. Status is now valid for two years and requires requalification. Customers earn points and Status Qualifying Stars based on spending. The new program includes a points system for rewards and a dynamic pricing model. Carnival also introduced a new credit card and milestone awards for frequent cruisers.
Our Reading
The escape is carefully planned.
Carnival Rewards points and Status Qualifying Stars replace old loyalty systems.
Spending determines status, not just cruise days.
Points can be used for onboard experiences and future cruises.
The new program offers more choices but requires more spending.
Author: Evan Null
Changes to Loyalty Program
Carnival replaced its VIFP Club with a new loyalty program that ends “status for life” and introduces a spend-based system. Customers now earn points and Status Qualifying Stars based on their spending. The new system allows for quicker access to rewards and more choices in what can be redeemed.
Points and Stars System
Carnival Rewards points are earned through spending on cruises, onboard purchases, and the new Barclays-issued credit card. Status Qualifying Stars are also earned through spending and determine status tiers. The system requires more spending than the previous one, leading to concerns among loyal customers.
Dynamic Pricing and Milestone Awards
Rewards are subject to dynamic pricing, meaning the number of points needed can vary. Carnival also introduced milestone awards for frequent cruisers, offering points and recognition after reaching specific cruising milestones.
Transition Period for Existing Members
Existing VIFP Club members have a transition period to retain their status. Diamond-level members will keep their status for life, a change made after customer backlash. The new program aims to offer more flexibility and rewards from the first cruise.
Impact on Loyal Customers
The new program may result in downgrades for some loyal customers who fail to meet spending thresholds. However, frequent gamblers, cardholders, and heavy spenders may reach higher tiers faster. Carnival also offers onboard recognition and commemorative gifts for long-term loyalty.
