VC Firms Invest in Soccer Team and Stadium

VC Firms Invest in Soccer Team and Stadium

Source: The Washington Post

Summary

The Collaborative Fund, a venture capital firm, has invested in D.C. United and its stadium, according to a report. Founder Craig Shapiro described the move as an opportunity to promote the firm’s startups. The investment includes a stake in the club and its facility. The deal was announced on June 20, 2024. The firm aims to use the partnership to highlight its portfolio companies.


Our Reading

“The launch follows a familiar script.”

Collaborative Fund buys into a soccer team and stadium.
Shapiro calls it a way to showcase startups.
The firm’s name is still the same.
It’s not the first time investors tried to use sports for tech exposure.
Original observation: A VC firm’s latest “innovation” is using a soccer stadium to sell itself.


Author: Evan Null