Source: BroBible
Summary
Chris Magee promotes Light Speed, a caffeine lozenge with 100 mg of caffeine and 100 mg of L-theanine, as a focus aid. He claims it offers a “relaxed awareness” without jitters. Magee, a former CU-Boulder student, built a company around the product after receiving a sample. The lozenge, available in Cold Brew and Fresh Mint, is marketed as an alternative to energy drinks. It is sold for $23.98 for three packs, with discounts for subscriptions. Magee claims it helped him improve his golf game, though this is unverified.
Our Reading
The habit gets a new name.
It’s just candy, but now it’s a focus tool.
People are buying it to avoid the crash.
It’s the new way to feel awake without looking like it.
Light Speed is just a lozenge, but it’s selling like a miracle.
Author: Evan Null
