Source: Vogue
Summary
A survey by EY found that brands investing in supply chain technology gain a competitive edge. The report highlights how digital tools improve efficiency and transparency. Over 70% of executives surveyed said tech investments are essential. The findings align with broader industry shifts toward sustainability. The study underscores the role of innovation in fashion’s evolving landscape.
Our Reading
The trend returns with a new name.
Supply chain tech is now a key selling point.
Sustainability and efficiency are linked.
Brands are rebranding old practices.
The cycle continues.
Author: Evan Null
