Source: Vogue
Summary
Marks & Spencer celebrated its 100th anniversary in fashion with a see-now, buy-now show at the Design Museum. The event featured models Erin O’Connor, Lara Stone, Jodie Kidd, and Karen Elson. The collection included “snappy looks” that emphasized modern tailoring and classic British style. The brand highlighted its legacy while promoting immediate consumer access to the designs. The show took place on May 17, 2023.
Our Reading
The trend returns with a new name.
Classic British tailoring reemerges in a curated, accessible form.
Models from the early 2000s reappear, reinforcing nostalgia as a sales tool.
The see-now, buy-now model blurs the line between fashion and retail.
The brand’s century-old identity is rebranded as a modern force.
Author: Evan Null
