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Source: BroBible
Summary
Mojo Energy Pouches has partnered with the Professional Pickleball Association (PPA) Tour as its official energy pouch. The deal, announced in September, includes product sampling and marketing during the PPA Challenger Series and Carvana PPA Tour. Mojo offers 50mg and 100mg caffeine pouches with natural ingredients. The PPA Tour, founded in 2019, promotes competitive pickleball at all levels. The partnership aims to connect with athletes and fans through activations and content.
Our Reading
The habit gets a new name.
Pickleball players now need energy pouches. Mojo is the new go-to. Caffeine in a pouch, not a cup. No sugar, no calories. Just a new way to stay awake. The PPA says it’s all about energy and focus. Everyone’s in on the act.
Original observation: Pickleball players are just coffee drinkers with a court.
Author: Evan Null
