Source: Hypebeast
Summary
Adidas has launched a new campaign for the Supernova and Alphabounce silhouettes. The campaign features a billboard at Sunset and Laurel Boulevard and wild postings at Highland and Franklin Avenue in Los Angeles. The ads showcase the shoes in bold, eye-catching visuals.
Our Reading
The trend returns with a new name.
Adidas revisits the retro aesthetic with the Supernova and Alphabounce silhouettes. The bold, colorful campaign visuals feel reminiscent of 90s and early 2000s advertising. The use of billboards and wild postings in Los Angeles adds to the nostalgic vibe. The shoes themselves blend classic designs with modern materials. Adidas is once again tapping into the cyclical nature of sneaker trends.
Author: Evan Null
Repackaging the Past
Adidas’ new campaign is a prime example of how fashion brands repackage past designs and trends, presenting them as new and exciting.
The Cyclical Nature of Sneaker Trends
The Supernova and Alphabounce silhouettes are just the latest in a long line of retro-inspired sneakers. This trend is not new, and it’s unlikely to be the last time we see it.
Los Angeles as a Fashion Hub
The use of Los Angeles as a backdrop for the campaign is no coincidence. The city has long been a hub for fashion and sneaker culture, making it the perfect place to showcase Adidas’ latest offerings.
Marketing Strategies
The combination of billboards and wild postings is a clever marketing move, allowing Adidas to reach a wide audience and create a buzz around the new campaign.
