Source: BroBible
Summary
A class action lawsuit has been filed against Topps, alleging that the company misrepresented the likelihood of obtaining a rare NBA card in one of its Mega Box sets. The lawsuit claims that Topps deceived customers by advertising the availability of Blue X-Fractor cards, which were actually absent from the sets due to a printing error. The company later admitted that no Mega Boxes contained the valuable cards. The lawsuit seeks compensatory and punitive damages for the plaintiffs.
Our Reading
The habit gets a new name.
Topps’ marketing strategy: “Chase Exclusive Blue X-Fractors”… when there’s zero chance of getting one. The company’s price and packaging changes are just a fancy way of saying “oops, we got caught”. The rare NBA cards were never available, but hey, at least the box sets are cheaper now. The lawsuit is just a formality, but it’s always fun to watch a company try to spin its way out of deception.
Author: Evan Null
