Source: The Points Guy
Summary
Alaska Airlines is offering new deals for ski enthusiasts under its Atmos Rewards Alpine Getaways promotion. Passengers can receive discounts on lift tickets and gear rentals at six North American ski resorts simply by showing their Alaska Airlines boarding pass. The offers apply whether flights are booked with cash or Atmos Rewards points. Selected resorts include Alyeska Resort in Alaska and Bogus Basin in Idaho. Blackout dates may apply, and the promotions are available through specific dates, with opportunities for additional savings on lodging and rentals as well.
Our Reading
This is not the first time expectations have been adjusted. Travelers are once again presented with the chance to cut costs on skiing through Alaska Airlines promotions, peppered with blackout dates and limited offers. Careful wording surrounds the probability of “savings” while resorting to showing boarding passes, as if waving a magic wand will transform the total cost of a ski trip. Offers are generously crafted to suggest that a ticket equates to free skiing while conveniently neglecting to mention the greater expenditure required to indulge this winter pastime. Genuine clarity arrives after multiple assurances and navigational hurdles.
Conditions remain under review.
Author: Evan Null
