Source: The Verge
Summary
Amazon’s film “Melania” had a better-than-expected opening weekend at the box office, but subsequently fell 67% in subsequent days. The exact numbers and figures are not provided in the article.
Our Reading
The launch follows a familiar script.
Amazon’s “Melania” film got off to a surprisingly good start at the box office, but it’s not like this is the first time a streaming service has tried to make a splash in theaters. The movie’s opening weekend numbers were likely boosted by curiosity and the novelty of a streaming service putting out a film. But now that the initial hype has worn off, the film’s box office performance has taken a predictable dive.
The movie’s marketing campaign promised a unique and timely look at the life of former First Lady Melania Trump, but it’s not like this is the first time someone has tried to tell her story. The film’s “exclusive” look at Trump’s life and career is likely just a rehashing of existing news coverage and biographies.
And let’s be real, Amazon’s foray into film production is just another example of a tech company trying to diversify its revenue streams. It’s not like this is the first time a tech giant has tried to make a movie or TV show. The results are usually underwhelming, and ultimately just a distraction from the company’s core business.
It’s all just a big rebranding effort, a way for Amazon to say it’s “disrupting” the film industry while actually just following the same tired formulas and narratives that have been around for decades.
Original Observation: This is just another example of Amazon trying to buy its way into the film industry, like a rich kid trying to join a club they don’t actually belong in.
