Source: GQ
Summary
GQ reports on a sale featuring elevated activewear from various brands, with discounts of over 40 percent. The sale includes pieces suitable for both athletic and leisure activities, such as golf (PGA) and vacationing in Paris. The article highlights the versatility of these activewear pieces.
Our Reading
The trend returns with a new name.
Athleisure wear continues to blur the lines between athletic and leisure activities. Luxury activewear brands are now offering high-end pieces that can be dressed up or down. The idea of “elevated” activewear is not new, but the current sale is a reminder that this trend is still going strong. The notion that one can transition seamlessly from a PGA event to a Paris vacation in the same outfit is a marketing dream come true. Athleisure wear has become a lifestyle.
Author: Evan Null
