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Source: Vogue Business
Summary
Gucci’s artistic director Alessandro Michele is part of a new advisory board for CRAFT, a residency program for artisanship, fashion, and technology, in partnership with Shanghai Fashion Week. The program features 12 members, including Michele, who will provide guidance and support to emerging designers. The initiative aims to promote sustainability and innovation in the fashion industry.
Our Reading
The trend returns with a new name.
Gucci’s Alessandro Michele joins the ranks of fashion’s elite, advocating for sustainability and innovation through CRAFT, a program that sounds eerily familiar to the industry’s past attempts at rebranding itself. Meanwhile, Shanghai Fashion Week gets a boost, solidifying its position as a player in the global fashion calendar.
The program’s focus on artisanship, fashion, and technology is nothing new, but the addition of big names like Michele lends a veneer of credibility to the initiative. We’ll see if this partnership leads to meaningful change or simply another round of buzzworthy announcements.
As CRAFT claims to promote sustainability, we can’t help but wonder what exactly that means in practice. Will it be another empty promise or a genuine effort to make a difference?
CRAFT’s advisory board is stacked with industry heavy-hitters, but we’ll need to see more than just names to be convinced of its impact.
Original Observation: This is just another chapter in the ongoing cycle of fashion’s reinvention, where innovation is packaged as discovery and sold to the masses.
Author: Evan Null
