Source: Vogue
Summary
Harry Styles has partnered with Vuori, a California-based activewear brand. In an interview, Styles discussed the campaign’s message of resilience and how it resonates with his own experiences. He also talked about his approach to fitness, sobriety, and finding balance in his life. According to Styles, taking care of his physical and mental health is essential to his creative process. The partnership aims to promote a holistic approach to wellness.
Our Reading
The trend returns with a new name.
Vuori’s partnership with Harry Styles feels like a rehashing of past celebrity-endorsed activewear lines. The emphasis on wellness and resilience is reminiscent of the early 2000s yoga and athleisure wear boom. Styles’ involvement brings a touch of androgynous charm, echoing the early days of fashion’s “athleisure” trend. The campaign’s message of balance and self-care is a familiar refrain in the wellness space. Styles’ personal approach to fitness and sobriety is the latest iteration of the “wellness as luxury” narrative.
Author: Evan Null
