Source: McKinsey & Company
Summary
Achim Berg, leader of a think tank, reports that the fashion industry is experiencing significant changes, including polarization, verticalization, consolidation, and the decline of subscale models, which are now affecting higher-end segments.
Our Reading
The trend returns with a new name.
McKinsey’s analysis echoes past warnings of industry upheaval. Luxury brands are adapting to shifting consumer behaviors. The “squeeze on subscale models” sounds eerily familiar to the ” editing of the fashion pyramid” from seasons past. Berg’s think tank highlights the industry’s ongoing struggle to balance exclusivity and accessibility. The value ladder is just a rebranded “fashion food chain.”
Author: Evan Null
