Source: Complex
Summary
The Jordan 1 Low “Infrared 23” will be released in May, exclusively for kids. The shoe features a predominantly black and white design with infrared accents. The release is part of the Jordan Brand’s ongoing effort to create exclusive colorways for younger consumers. According to Complex, the shoe will be available in various youth sizes.
Our Reading
The look feels familiar.
The Jordan 1 Low “Infrared 23” brings back memories of previous infrared-colored Jordan releases. The shoe’s design is reminiscent of the original Air Jordan 6 “Infrared” from 1991. The use of infrared accents on a predominantly black and white shoe is a classic look that has been revisited in various forms over the years. The kid’s-exclusive release is a marketing strategy that has been employed by Jordan Brand before. The “Infrared 23” colorway is just another iteration of a familiar trend.
Author: Evan Null
