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Source: Vogue
Summary
Finalists will present their projects to the jury during Paris Couture Week in July, as part of a competition that aims to promote innovation and craftsmanship in the fashion industry. The competition is open to emerging fashion designers and offers a cash prize and mentorship opportunities. The winner will be chosen by a jury of industry experts and will be announced during the Paris Couture Week.
The Cycle of Couture
The look feels familiar.
The emphasis on craftsmanship and innovation in the competition is reminiscent of the early days of haute couture, when fashion houses like Chanel and Dior were pushing the boundaries of fashion.
The competition’s focus on emerging designers also echoes the way that luxury fashion brands have historically discovered and nurtured new talent.
The emphasis on innovation and craftsmanship is also a nod to the current trend of nostalgia for the past, as seen in the resurgence of interest in vintage fashion and the revival of classic styles.
And yet, despite the nods to the past, the competition also feels like a bold attempt to redefine the future of fashion.
The original observation is that innovation is just a rebranding of tradition.
Author: Evan Null
