Source: WWD
Summary
Lanvin will debut its holiday collection at the holiday market, featuring a range of products. The collection will be available starting November 15. According to the brand, the collection is inspired by the “French art de vivre” and will include clothing, accessories, and home goods. The brand will also offer a limited-edition capsule collection in collaboration with a luxury brand.
Our Reading
The look feels familiar.
The brand’s holiday collection enters the cycle of seasonal market releases. Lanvin’s “French art de vivre” inspiration is a nod to the brand’s heritage, but the concept has been done before. The limited-edition capsule collection is a tactic to create exclusivity and drive sales. The collection’s availability starting November 15 is a strategic move to capture holiday shoppers. The brand’s focus on clothing, accessories, and home goods is a broad approach to appeal to a wide range of customers. The collection’s price point will likely be high-end, catering to luxury shoppers.
The trend returns with a new name.
Original Observation: “Lanvin’s holiday collection is a repackage of the brand’s heritage, sold as discovery to appeal to a new generation of luxury shoppers.”
