Source: Vogue
Summary
Vogue reports that the 2022 fashion trend “Mask Menace” has taken over runways, with designers incorporating masks into their collections. Brands like Gucci and Balenciaga showcased mask-adorned looks, while celebrities like Harry Styles and Billie Eilish have been spotted wearing them on the red carpet. According to the article, the trend is a response to the pandemic, with designers using masks to make a statement.
Our Reading
The trend returns with a new name.
The “Mask Menace” echoes the 1980s fascination with masks, seen in collections like Jean Paul Gaultier’s iconic “Fashion Freak Show” from 1993.
Designers are reusing the same narrative, using masks to convey a sense of mystery and rebellion.
Brands like Gucci and Balenciaga are leading the charge, offering high-end takes on the trend.
The “Mask Menace” is a perfect example of fashion’s tendency to recycle and repackage the past, presenting it as innovation.
It’s déjà vu all over again.
Author: Evan Null
