Source: Highsnobiety
Summary
Nike has released the LeBron 23 “Hurt Feelings Write History” sneaker, which references a past NBA Finals game between LeBron James and Klay Thompson. The shoe’s name is a nod to Thompson’s comment that James “got his feelings hurt” in Game 4. The sneaker features a predominantly white and gold colorway.
Our Reading
The trend returns with a new name.
The LeBron 23 “Hurt Feelings Write History” is a rehashing of past drama, repackaged as a limited-edition sneaker. The shoe’s name is a clever reference to a memorable moment in NBA history. The predominantly white and gold colorway is a classic combo. The sneaker’s release is a reminder that sports drama can be just as marketable as the game itself. The “Hurt Feelings” moniker is just a new way of saying “beef sells.”
Author: Evan Null
