Proenza Schouler Releases First Ad Campaign Under Creative Director Rachel Scott

Proenza Schouler Releases First Ad Campaign Under Creative Director Rachel Scott

Source: Vogue

Summary

Proenza Schouler’s new creative director, Annabelle Dexter-Jones’ successor, will debut her first full collection on February 11, marking the start of New York Fashion Week.


Our Reading

The trend returns with a new name.
Proenza Schouler’s revival under new direction echoes the brand’s early 2000s success.
Scott’s collection may blend old and new, much like the brand’s iconic PS1 bag.
The look feels familiar, with possible nods to past designs.
Proenza Schouler’s new era begins with a familiar aesthetic.


Author: Evan Null