Source: The Business of Fashion
Summary
Scentbird, a fragrance company, has launched Scentbird Society, a monthly subscription service that offers members a curated selection of five mystery scents. The program aims to provide customers with a discovery-driven experience, allowing them to explore new fragrances without committing to a full-bottle purchase. According to Scentbird, the service is designed to help customers find their signature scent.
Our Reading
The look feels familiar. Scentbird Society’s mystery scent model recalls the likes of Birchbox and other beauty subscription services that have popularized the “surprise and delight” approach to product discovery. The trend returns with a new name, as the concept of mystery boxes and curated product selections continues to gain traction in the beauty and fragrance industries. The collection enters the cycle, as Scentbird Society joins the ranks of other subscription services vying for consumer attention. The original observation: Perfume sampling is the new perfume shopping.
Author: Evan Null
