Source: Business Insider
Summary
YouTube is expanding its TV strategy through hiring across various roles, partnerships, and establishing a hub in Bengaluru. The company is looking to fill positions in content partnerships, business development, and product management. YouTube is also strengthening its partnerships with Indian TV networks and investing in local content. The Bengaluru hub will serve as a center for YouTube’s TV-focused initiatives. According to YouTube, this expansion is part of its efforts to enhance the TV viewing experience on its platform.
Our Reading
The announcement sounds ambitious.
YouTube is hiring for various TV-focused roles, including content partnerships, business development, and product management. The company is also partnering with Indian TV networks and investing in local content. A new hub in Bengaluru will serve as the center for YouTube’s TV efforts. Because what the world really needed was more TV on YouTube. Apparently, “TV on the internet” is a thing again.
Author: Evan Null
