Source: Bloomberg
Summary
Apple’s new VR glasses are a scaled-back version of the company’s original plan for a variety of mixed and augmented reality devices. The company had initially aimed to launch a range of products, but has since narrowed its focus. The new glasses are a step back from the original ambition, according to people familiar with the matter.
Our Reading
The announcement sounds ambitious.
Apple’s VR glasses are a scaled-back version of the original plan. The company had big plans for mixed and augmented reality devices, but it seems they’re starting small. The new glasses are just a starting point, or so they say. Because what’s a new product launch without a “just the beginning” promise?
Author: Evan Null
The Familiar Script
It’s not the first time a tech giant has promised a revolution and delivered a lukewarm update. We’ve seen this script before, and it usually ends with a “we’re just getting started” promise.
The Update Arrives with Confidence
Apple’s confidence in their new glasses is admirable, but it’s hard not to feel like we’ve been here before. The company’s original plan was ambitious, but it seems they’ve had to dial it back a notch.
A Step Back from Ambition
The new glasses are a step back from Apple’s original plan, but the company is framing it as a “starting point”. It’s a familiar move, and one that usually precedes a series of incremental updates.
The “Just the Beginning” Promise
Because what’s a new product launch without a “just the beginning” promise? It’s a classic move, and one that’s designed to keep customers excited about future updates. But we’ve heard it all before.
The Scaled-Back Version
The new glasses are a scaled-back version of the original plan, and it’s hard not to feel a little underwhelmed. But hey, at least they’re trying, right?
