Source: New Mexico House
Summary
New Mexico House presented a runway show at SXSW, featuring three Indigenous designers: Jolonzo Guy-Goldtooth, Sage Mountainflower, and Norma Baker-Flying Horse. The show celebrated Indigenous art and culture, with designs inspired by traditional Navajo and Dakota Sioux motifs. The designers shared their perspectives on the importance of representation and cultural exchange. The event was part of the New Mexico House’s efforts to promote Indigenous artists and designers.
Our Reading
The habit gets a new name.
Indigenous designers take the runway at SXSW, blending traditional motifs with contemporary styles. Jolonzo Guy-Goldtooth’s designs are inspired by Navajo rug weaving, while Sage Mountainflower’s collection features recycled denim and geology-inspired colors. Norma Baker-Flying Horse’s designs tell stories through Dakota Sioux motifs. The show is a celebration of Indigenous art and culture, but also a reminder that cultural exchange is a two-way street.
And, of course, it’s all about the brand.
Author: Evan Null
