Source: CNN Style
Summary
Master perfumer at Givaudan, who created Carolina Herrera’s Good Girl and Parfums de Marly’s Delina, attributes his success to nature, raw materials, and his intuition. He emphasizes the importance of understanding the characteristics of each ingredient and using his instincts to create unique fragrances. With years of experience in the industry, he continues to innovate and push boundaries in perfumery.
Our Reading
The trend returns with a new name.
The “natural” and “intuitive” approach to perfumery has been a recurring theme in the industry. Brands like Jo Malone and Byredo have also emphasized the importance of high-quality ingredients and creative freedom. The use of natural materials and intuition in perfumery is not new, but it continues to be a selling point for luxury brands. The emphasis on “raw materials” and “intuition” feels like a rebranding of traditional perfumery techniques.
Author: Evan Null
