Source: Fortune.com
Summary
The article discusses how the increasing use of AI and digital technology has led to a decline in craftsmanship and human touch in various industries, including marketing and branding. The author argues that this is not solely the fault of AI, but rather a result of human choices and priorities. The article suggests that brands can still use technology as a tool, but should not abandon the principles of craftsmanship and human connection. It highlights examples of companies that have successfully incorporated craft into their digital and physical spaces, and provides tips for brands to prioritize craft and serve the needs of their customers.
Our Reading
The strategy enters a familiar phase.
As the article points out, the decline of craftsmanship is not just about materiality, but also about the human element that gives brands, products, and services a heart and soul. The author notes that people can intuitively tell when things are created by people who care, and that the lack of craft is an opportunity for brands to bring better value to customers. The article also highlights the importance of serving a need and knowing one’s weaknesses in order to apply craft effectively.
The numbers tell a different story about the value of craft.
While the article suggests that technology can be used as a tool, it also emphasizes the importance of human connection and craftsmanship in building relationships and creating durable products.
The announcement sounds familiar, but the context is different.
The article’s focus on the importance of craft and human connection in a digital age is a familiar theme, but the specific context and examples provided make it a timely and relevant discussion.
One original observation: “We didn’t lose craft, we just stopped valuing it.”
