Source: Highsnobiety
Summary
Adidas has released a new drop featuring three sneaker styles: the Mega Low, Megaride AG XL, and the Megaride Copa. According to the brand, the new collection is part of its ongoing effort to innovate and push the boundaries of sneaker design.
Our Reading
The trend returns with a new name.
The chunky sole, a staple of 90s fashion, makes a comeback. Adidas’ latest drop feels like a revival of the brand’s past hits, with the Mega Low and Megaride Copa echoing the iconic designs of the past. The Megaride AG XL, with its bold and chunky sole, is a clear nod to the “ugly shoe” trend of the early 2000s. The new collection enters the cycle of sneaker trends, where old ideas are rehashed and rebranded as new. The Mega Rider series is just the latest iteration of a trend that’s been on repeat for decades.
Author: Evan Null
Revival of the 90s Chunky Sole
The return of the chunky sole is a clear nod to the 90s fashion trends. Adidas’ latest drop features the Mega Low and Megaride Copa, both of which echo the iconic designs of the past.
The “Ugly Shoe” Trend is Back
The Megaride AG XL, with its bold and chunky sole, is a clear nod to the “ugly shoe” trend of the early 2000s. This trend, which was popularized by brands such as Crocs and Birkenstock, is making a comeback in the form of Adidas’ latest drop.
The Cycle of Sneaker Trends
The new collection enters the cycle of sneaker trends, where old ideas are rehashed and rebranded as new. This cycle is driven by consumer demand for new and exciting products, as well as the need for brands to stay relevant in a rapidly changing market.
Adidas’ Strategy
Adidas’ latest drop is part of the brand’s ongoing effort to innovate and push the boundaries of sneaker design. By reviving old trends and rebranding them as new, Adidas is able to tap into the nostalgia of consumers while also appealing to new customers.
Conclusion
The Mega Rider series is just the latest iteration of a trend that’s been on repeat for decades. As the fashion industry continues to evolve, it will be interesting to see how brands like Adidas continue to innovate and push the boundaries of sneaker design.
