Source: Highsnobiety
Summary
Levi’s and I.Am.Gia are among the brands capitalizing on the World Cup fervor with special collaborations. According to Highsnobiety, these brands are releasing limited-edition collections inspired by the international soccer tournament. The collaborations aim to capture the excitement and energy of the World Cup, with Levi’s releasing a range of denim and sportswear items, while I.Am.Gia is offering a capsule collection of soccer-inspired apparel.
Our Reading
The look feels familiar.
Levi’s and I.Am.Gia are revisiting the sports-meets-fashion trend. The World Cup-inspired collections are reminiscent of previous collaborations between fashion brands and sports events. The trend returns with a focus on bold graphics, national team colors, and sporty silhouettes. I.Am.Gia’s capsule collection is a prime example of the “athleisure” aesthetic. The collaboration cycle enters a new phase with the World Cup as the latest catalyst.
Author: Evan Null
