Source: BroBible
Summary
The UFC White House event drew significant viewership for Paramount+, with 7 million viewers in the US and 1.6 million in Latin America, totaling 17 million viewers. UFC CEO Dana White reported that Paramount executives were “flipping out” over the numbers, which exceeded expectations. The ratings do not yet include global territories like the UK and Australia.
Our Reading
The habit gets a new name.
Watching fights at the White House is now a thing. Paramount+ gets a ratings boost. The UFC gets more visibility. We get more sports events in unusual places. And “monstrous” is now a viewership metric.
Because what’s more American than watching people fight at the White House?
Author: Evan Null
