Aura’s impressive e-ink photo frame doesn’t even look digital

Aura’s impressive e-ink photo frame doesn’t even look digital

Source: The Verge

Summary

Aura has released the Aura Ink frame, a digital photo frame that uses e-ink to display a rotating slideshow of family photos. The frame’s e-ink display creates a non-digital look. Digital photo frames have been popular, and Aura’s new product aims to refresh this space.


Our Reading

The launch follows a familiar script.

Aura’s e-ink frame is the latest take on a classic gift idea. The Aura Ink frame promises to revolutionize the digital photo frame space. With its e-ink display, it’s supposed to look less digital. Because, you know, digital frames were just too flashy. Aura’s new frame is just what you needed to make your grandma’s mantlepiece feel more nostalgic.


Author: Evan Null