Source: Fortune
Summary
Bed Bath & Beyond has launched the “Legendary Coupon Hunt” where customers can bring in their oldest coupons to win a $100,000 home renovation. The contest is open until July 13 and also offers $500 gift cards and $100 spending money to other winners. The company had previously stopped accepting physical coupons in 2023 but is now reviving the tradition. The move is part of the company’s efforts to get back to its roots and revive the nostalgia of print coupons. According to a report, 93% of Americans use coupons or have redeemed one within the past year, with 169.2 million using digital coupons in 2025.
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The announcement sounds familiar.
Bed Bath & Beyond is reviving a tradition that was thought to be dead. The company’s decision to accept physical coupons again is a nod to its past and an attempt to revive the nostalgia of print coupons. The Legendary Coupon Hunt is a way to engage with customers and create a sense of excitement around the brand. The fact that even wealthy individuals like Warren Buffett and Shonda Rhimes clip coupons shows that the appeal of couponing is not limited to any particular income bracket. As one of the winners will receive a $100,000 home renovation, it’s clear that the company is willing to invest in its customers. The move is a clever marketing strategy that combines nostalgia with rewards, and it will be interesting to see how it pays off.
Companies often talk about getting back to their roots, but it’s rare to see them actually do it.
Author: Evan Null
