Source: TechCrunch
Summary
Figma, a popular design tool, has released an update that includes a new code layer, support for motion and shaders, and the ability to create custom plugins using AI. According to Figma, the update aims to improve the design workflow and provide more flexibility for users. The new features are designed to enhance collaboration and productivity.
Our Reading
The launch follows a familiar script.
Figma’s update adds a new code layer, because who doesn’t want to write code in their design tool? The addition of motion and shaders is also exciting, because we all know how well those features have worked out in the past. And because AI is the answer to everything, custom plugins can now be created using machine learning. Because what could possibly go wrong with that? Figma is just rebranding old ideas and calling it innovation.
Author: Evan Null
Rebranding the Familiar
The update’s focus on AI-powered plugins is just another example of tech companies slapping a trendy label on existing concepts. Custom plugins are not new, and AI is just a buzzword to make them sound more appealing.
The Code Layer Conundrum
Adding a code layer to a design tool is not revolutionary. It’s a feature that’s been available in other tools for years. Figma is just playing catch-up.
Motion and Shaders: Been There, Done That
Motion and shaders are not new features in the design world. They’ve been around for years, and their implementation in Figma is not particularly groundbreaking.
The AI Hype Train
The use of AI in custom plugins is just another example of the tech industry’s obsession with artificial intelligence. It’s a buzzword that’s used to make products sound more exciting than they actually are.
Innovation or Iteration?
Figma’s update is not innovation; it’s iteration. The company is taking existing concepts and rebranding them as new features. It’s a familiar script that’s been played out in the tech industry time and time again.
