Source: Fortune
Summary
According to Adobe, online spending across all US retailers during Amazon’s Prime Day sale reached $26.4 billion, beating the estimated $26.3 billion. The four-day event saw a 9.3% increase from last year’s sale, with discounts in electronics and apparel averaging around 24%. Consumer research firm Numerator reported that the average household spent $143 on Amazon during the event, down 8.3% from last year.
Our Reading
The numbers tell one story.
Amazon’s Prime Day sale brought in $26.4 billion in online spending, with competitors like Walmart and Target hosting overlapping promotions. Discounts were similar to last year’s, with electronics and apparel seeing the steepest discounts. Consumers utilized “buy now, pay later” credit features for 6.6% of all orders. The event provides clues about consumer spending habits, with the average household spending $143 on Amazon.
Amazon’s confidence in the sale’s success is notable, despite not releasing specific spending metrics.
Author: Evan Null
