Source: Bloomberg
Summary
Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, is facing criticism for allegedly engaging in “cookie stuffing,” a practice that allowed the company to receive commissions for sales it didn’t generate, according to a Bloomberg investigation.
Our Reading
The launch follows a familiar script.
Phia, a shopping startup with high-profile backing, is accused of using a shady practice to inflate its sales numbers. Cookie stuffing, a tactic that’s been around for years, allows the company to receive commissions for sales it didn’t actually generate. It’s a clever way to game the system, but not exactly a new innovation. Phia’s founders, Phoebe Gates and Sophia Kianni, might want to brush up on their internet history – this kind of thing has been done before.
Author: Evan Null
