Classic Cocktail Makes a Comeback

Classic Cocktail Makes a Comeback

Source: BroBible

Summary

A classic cocktail called the Boulevardier, made with Campari, Italian vermouth, and bourbon whiskey, was supposedly lost for decades before gaining popularity during a cocktail renaissance. The drink’s history dates back to the Roaring ’20s, and its creator, Erskine Gwynne, was a descendant of the Vanderbilt family. The recipe was first mentioned in a book called “Barflies and Cocktails” and later reintroduced in the late 2000s. The drink’s popularity grew, and it appeared on menus across the country.


Our Reading

The habit gets a new name.

The Boulevardier, a classic cocktail, was lost and found again. Its history is a story of Prohibition, literary magazines, and forgotten recipes. The drink’s creator, Erskine Gwynne, was a Vanderbilt descendant who fled to Paris during the Roaring ’20s. The recipe was first mentioned in a book, then reintroduced in the late 2000s, and now it’s a popular cocktail again. Because, of course, everything old is new again.


Author: Evan Null