Source: WWD
Summary
Ben Kearns has been appointed as the new head of design, merchandising, and branding at Burberry, effective immediately. Kearns previously worked at Kent & Curwen. He will oversee the design and creative direction of the brand from London, with his first collection set to debut in fall 2027.
Our Reading
The look feels familiar.
Kearns’ appointment at Burberry marks a new chapter for the brand, but the emphasis on revamping design and branding is a familiar tale in the fashion industry. The cycle of creative directors and design heads is a well-worn path, with brands like Burberry often seeking to reinvigorate their image. The question remains whether Kearns’ vision will bring a fresh perspective or rehash familiar ideas. Burberry’s fall 2027 collection will be a telling sign of the brand’s direction under Kearns’ leadership. The return to London as a hub for design and creative direction is a strategic move, echoing the brand’s heritage.
Author: Evan Null
