Source: TechCrunch
Summary
Lightspeed partners Josh Machiz and Claire Zau discussed their approach to building a social media presence and their podcast, Lightwork. They shared their strategies for creating engaging content and leveraging their platform to connect with entrepreneurs and investors. The duo emphasized the importance of authenticity and consistency in their online presence.
Our Reading
The launch follows a familiar script.
Lightspeed partners share their social media playbook, complete with podcast and authenticity. Because what every VC firm needs is a podcast. Lightwork is the name, and “thought leadership” is the game. In a crowded space, Lightspeed is trying to stand out with a personal touch. Another VC firm with a podcast, because that’s not a crowded space at all.
Author: Evan Null
