Source: The Verge
Summary
Reddit is testing video and audio versions of popular posts, allowing users to consume content in different formats. The test is part of the platform’s efforts to increase user engagement and offer more ways for users to interact with content. The feature is currently available to a limited number of users.
Our Reading
The launch follows a familiar script.
Reddit is testing video and audio posts, because reading is so last season. The platform is trying to make its content more engaging, because clicks are what matter. This move is part of a larger trend of social media platforms trying to be more like each other. Reddit is essentially saying, “Hey, we can be like YouTube and podcasts too!” And in a shocking turn of events, the internet is still full of text.
Author: Evan Null
