Source: BroBible
Summary
Planet Fitness has introduced new amenities, including saunas and cold plunges, at select locations, according to a report. A TikToker shared a viral video highlighting the upgrades. The chain’s spokesperson stated that Black Card members can access these features. Health benefits of red light saunas and cold plunges include muscle recovery and stress relief, according to medical sources.
Our Reading
The habit gets a new name.
Planet Fitness adds saunas and cold plunges to its list of amenities.
Members now get spa-like features with a gym membership.
People are surprised, confused, or skeptical about the changes.
Planet Fitness is just trying to keep up with the times—again.
Author: Evan Null
‘Taking Over’
Commenters were split on the new upgrades at Planet Fitness. Some were impressed by the changes, while others were skeptical. One user said, “They’ve been stepping their game up.” Another added, “They’re absolutely taking over.”
Some users were surprised by the new facilities, with one saying, “Sauna would change the game!! But a cold plunge too!?” Others were less enthusiastic, with one saying, “Its going to be disgusting.”
Another user remarked, “Meanwhile, my Planet Fitness just smells like sweat and chlorine.” The official Planet Fitness account responded with, “We got it like that.”
The comments show a mix of excitement and doubt about the new features. Some see it as an improvement, while others think it’s just another gimmick.
The debate highlights how gym chains are trying to stay relevant by adding new amenities, even if it feels like a stretch for some.
What Did Planet Fitness Say?
Planet Fitness confirmed that select locations are offering new Black Card Spa® amenities. The chain said these features are meant to enhance the member experience. The Black Card membership starts at $24.99 a month and includes access to the spa facilities.
The new amenities include a red light sauna, LED red light booth, polar dry plunge, percussion massager, and skin hydration and spray tan booth. The company emphasized that these features are part of its effort to provide a high-value experience for members.
Planet Fitness also said that members can bring a guest for free and visit any of the 2,900+ locations worldwide. The chain continues to focus on affordability and accessibility for its customers.
The company’s statement suggests that it’s trying to rebrand itself as a more premium gym option without raising prices too much.
Whether this strategy will work remains to be seen, but it’s clear that Planet Fitness is trying to evolve.
What Are The Health Benefits Of Red Light Saunas And Cold Plunges?
Red light saunas are said to improve heart health, reduce muscle soreness, and help with chronic pain. They also may help with stress, anxiety, and depression, according to some studies. These saunas use infrared heat that targets the skin directly.
Cold plunges involve submerging in cold water, usually around 50 degrees Fahrenheit or lower. They are used to reduce muscle damage and inflammation after workouts. Mayo Clinic recommends starting with short sessions and gradually increasing time.
Research suggests that cold plunges can help with recovery and reduce soreness. They are often used by athletes and fitness enthusiasts to stay in shape and perform better.
Both red light saunas and cold plunges are part of a growing trend in wellness and recovery. More people are looking for ways to improve their health and performance through these methods.
While the benefits are debated, many people believe these treatments can help with their fitness routines.
Planet Fitness Is Just Trying To Keep Up
Planet Fitness has long been known for its no-frills approach. But now, it’s adding spa-like features to attract more members. The chain is trying to compete with other gyms that offer more amenities.
Some people are surprised by the changes, while others are skeptical. The new features seem like a way to rebrand the company and appeal to a different audience.
Whether this will make Planet Fitness more popular remains to be seen. But it’s clear that the company is trying to stay relevant in a competitive market.
The move also highlights how gyms are constantly evolving to meet the demands of their customers. Even budget-friendly chains are adding new services to stay on top.
Planet Fitness is just another example of how even the most basic services are getting a high-end makeover.
Old Habits, New Names
Planet Fitness has been around for years, but now it’s rebranding itself with new amenities. The chain is trying to look more upscale without changing its core identity.
Some people think this is a good move, while others see it as a gimmick. The new features are meant to attract a wider audience, but they might not be for everyone.
The company’s approach shows how even long-standing brands are adapting to stay relevant. It’s a common trend in the fitness industry, where new features are often sold as breakthroughs.
Whether these changes will make a difference is unclear. But one thing is certain: Planet Fitness is trying to keep up with the times.
And if that means adding a sauna and a cold plunge, so be it. The trend is clear: even the simplest habits get a new name and a new price tag.
