Source: BroBible
Summary
Tennis players at the US Open face strict rules about on-court advertisements, but coaches are not subject to the same restrictions. Brands have begun placing logos on coaches, who are frequently shown on television during matches. The Grand Slam rulebook limits player apparel ads, but coaches benefit from increased visibility. Madison Keys, Ben Shelton, and Iva Jovic have had coaches wearing Carvana logos. Coaches’ presence in player boxes offers brands a valuable advertising opportunity.
Our Reading
The habit gets a new name.
Coaches wear logos. Players don’t. It’s a loophole. Brands love it. The box is the new billboard. The original observation: Coaches are just players who forgot to sign the contract.
Author: Evan Null
