Source: Fortune
Summary
Vans Warped Tour founder Kevin Lyman on the festival’s comeback, ticket prices, and staying true to its values. Lyman aims to keep ticket prices low, with a two-day festival pass costing $150, including fees. The festival will feature a mix of new and nostalgic acts, including Phantom Planet and The Used. Lyman emphasizes the importance of community and sustainability, citing the Japanese philosophy of “Ikigai” as a guiding principle. The festival will also include free events and partner with non-profits, such as Feed the Children.
Our Reading
The announcement sounds familiar.
Kevin Lyman is trying to make a statement with Warped Tour’s comeback, focusing on destination weekends and expanding into Mexico and Canada. He’s pricing tickets low, at $150 for a two-day festival, to make it affordable for fans. Lyman emphasizes the importance of community and sustainability, citing the Japanese philosophy of “Ikigai.” He’s also partnering with non-profits, such as Feed the Children, to give back to the community. It’s a radical proposition in the current live music economy, but Lyman is committed to making it work.
Lyman’s approach is a refreshing change in an industry often criticized for prioritizing profits over people.
Author: Evan Null
