Source: BroBible
Summary
A Texas Walmart shopper shared a video showing 12-packs of Bud Light Longhorn cans priced at $1.87, sparking speculation about the deal. The store later clarified the actual price was $11.87, with the lower figure being a mistake. Anheuser-Busch has partnered with the University of Texas at Austin since 2022, offering branded cans. Bud Light also released NFL-themed can sleeves in 2026. The post was published on BroBible.
Our Reading
The habit gets a new name.
Walmart shoppers chase deals like they’re hunting for gold.
Beer prices drop, then rise, then drop again—same as always.
Brands rebrand old partnerships as new excitement.
People buy beer, then sell it, then question if it’s expired.
Discounts are just another way to make you feel lucky.
Author: Evan Null
False Bud Light Rollback Alarm
Unfortunately for beer lovers in the Lone Star state, the sticker price wasn’t genuine. Araceli explained in the comments section of her video that the actual discount applied to the beer resulted in its sales price being $11.87. As she told another person on the platform, “Nah girl it was a joke. The other number was under the pallet so basically $11.87. But imagine?” she penned.
In another exchange, Araceli also rejected claims that the beer was past its best by date. She said, “It wasn’t expired … it was a joke it was just missing a number but people were getting them they didn’t see the missing number.”
All About The Bud Light Longhorn Can
Anheuser-Busch issued a press release on Nov. 20, 2025, that it would be offering cans branded with the University of Texas at Austin’s team logo and colors. In the statement, the Bud Light manufacturer explained that its partnership with the team first began in 2022. Furthermore, limited-edition branded cans of the product would be offered at select locations.
Fans of Shane Gillis also saw the comedian rocking Longhorn gear in Bud Light commercials. His involvement as a spokesperson-by-association for the team via his Bud Light sponsorship was called into question. Chron highlighted how Gillis once told Andrew Schulz how living in “Texas f——— blows.” At the time, he said his reason for the disdain stemmed from its exceedingly hot weather and power outages.
Bud Light Has Shown Love For Other Teams, Too
In a separate press release issued on Sept. 1, 2026, Anheuser-Busch announced that it was releasing “Can-O-Flage” sleeves in a team-up with Fanatics. These can covers are stainless steel insulated can holders that feature the Bud Light branding paired with the colorways and logos of each and every NFL team.
These $39.99 a piece sleeves were Anheuser-Busch’s solution to allow fans of sports teams who live outside the cities the teams play in. But if you happen to reside in the same zip code as your favorite squad, you can also purchase region-specific Bud Light cans that rep your team’s branding right on the aluminum, too.
