Hermès’ Asia slump is like a party where no one shows up
The luxury brand’s slowdown is less about the economy and more about the party never starting.
The story
Hermès saw slower Q3 growth than expected, with Asia stagnating despite strong performance in Europe and the Americas.
Source: wwd.com
Our reading
Hermès’ Q3 results are like a luxury spa that’s suddenly got a lot of people sitting in the lobby, waiting for a massage that never arrives. The company’s growth slowed, and Asia—where they used to be the main event—just stood there, politely nodding but not buying anything. It’s like when you bring a gift to a party and everyone’s already opened their presents. The CEO is still optimistic, which is impressive, because he’s basically saying, ‘We’re doing great, just not as great as we used to.’ And then he mentions a new men’s collection and haute couture coming in 2027, as if the world hasn’t already forgotten what a Birkin is. But hey, at least the leather goods are still selling, which is more than most of us can say for our own lives.
