A book that tells you to ‘raise vibrations’ costs $50
J.J. Martin’s new tome is both a guide and a catalog for her brand’s latest offerings.
The story
J.J. Martin, founder of La DoubleJ, has released a coffee-table book on Italian hospitality, featuring her tablescapes and entertaining tips, with a $50 price tag and global distribution.
Source: wwd.com
Our reading
J.J. Martin’s new book, ‘Table Energy,’ is a glossy guide to hosting that includes tips on how to ‘raise vibrations’ during meals. The book is essentially a catalog of her own table setups, which are so vibrant they might make a rainbow feel insecure. Martin’s advice to ‘let nothing but your own intuition and delight guide you’ is delivered in a book that costs $50, which is exactly the kind of thing that makes you question whether intuition is a luxury good now. The book is also a sales pitch for her brand’s upcoming candle collection, which is ‘high frequency’—a term that sounds like it could describe a yoga class or a Wi-Fi signal. It’s all very Italian, very energetic, and very expensive.
