The ultimate holiday gift: a piece of jewelry that only works if you remember her birthday
A trend that assumes you already know someone's birthday, and doesn't care if you don't.
The story
A fashion website highlights birthstone jewelry as a popular holiday gift, listing pieces for each month with descriptions of their features and symbolism.
Source: wwd.com
Our reading
The article insists that birthstone jewelry is the ultimate gift, as long as you know someone’s birthday. But what if you don’t? The article doesn’t say. It just assumes you do. That’s the real charm of the trend — it’s for people who have already done the work of memorizing birthdays, or at least have a calendar that doesn’t lie. The piece also mentions that some pieces are “affordable” — which, in the world of jewelry, means you can buy it with a credit card and still have money left for groceries. And if you’re really committed, you can layer multiple birthstones, like a human constellation. It’s the perfect gift for people who think “I don’t know her birthday” is a valid excuse for not buying anything.
