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China’s car sales in Britain show the real race is about affordability

When a car is good, fast, and cheap, people don’t just notice—they switch.

Image from fortune.com
Image: fortune.com · Original article

The story

Rick Lazio argues that the U.S. needs to improve its ability to commercialize innovations, citing China's success in making EVs affordable and efficient, and warns that protectionist policies alone won't solve the issue.

Source: fortune.com

Our reading

The article mentions that Chinese automakers have captured nearly a quarter of Britain’s new-car market. That’s not just a number—it’s a reminder that when a country’s manufacturers can make better cars for less, people don’t just notice, they switch. The U.S. has the tech, but not the scale. And scale isn’t just about size—it’s about how fast you can turn a breakthrough into something people can afford. The Roadster is a marvel, but if it’s too expensive or too rare, it doesn’t matter. The real test isn’t whether you can build a car that can fly, but whether you can build one that people can buy.

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