SatireFashion
A loungewear line that’s more about art than comfort
A collaboration that redefines 'artful living' as a high-priced lifestyle.
The story
Josie Natori and Johnny Was have collaborated on a loungewear collection, combining Natori's heritage with Johnny Was's bohemian style, available in stores and online.
Source: wwd.com
Our reading
The collaboration between Josie Natori and Johnny Was is called ‘Artful Living,’ which is a phrase that sounds like a motivational poster for people who already have a full-time job as a curator.
It’s not clear if the collection is for people who want to live artfully or for people who want to look like they’re living artfully while lying on a couch.
The price range, from $160 to $2,400, suggests that the art is more about the price tag than the actual loungewear.
