A toddler’s cardigan is a family heirloom in the making
Handmade knitwear for babies aims to create lasting memories.
The story
Bernadette, a Belgian fashion label, launches a children's knitwear capsule inspired by the designer's daughter, with handmade pieces made to order and a focus on family themes.
Source: wwd.com
Our reading
The de Geyters’ Baby Bernadette line includes a cardigan with berries, which are lifted directly from their womenswear. It’s a detail that suggests a certain level of brand consistency, but also raises the question of whether a toddler’s outfit is meant to be a fashion statement or a family heirloom in the making.
Charlotte de Geyter, who photographed the campaign just 20 days after giving birth, seems to be treating the project as both a business venture and a personal milestone. The alpaca cardigan, described as a ‘cherry on top,’ is less about practicality and more about creating a visual memory—though it’s unclear if Susie will appreciate the gesture when she’s old enough to choose her own clothes.
Handmade to order, the line is a full-circle moment for a mother who once wanted to dress like her own mother. Now, her daughter will wear the same berries, in a different scale, and the cycle continues—except this time, the child might not want to dress like her mom at all.
