An AI remembers a million brands, but not your birthday
The personal shopper that knows more than your friends
The story
L Catterton invests in Glance, an AI shopping assistant that claims to personalize shopping experiences across devices, with 10 million U.S. users and plans to scale further.
Source: wwd.com
Our reading
The AI shopping assistant Glance claims to remember a million brands, which is more than most people can recall in a lifetime. It’s not clear if this is a feature or a flaw, but it does raise the question: why would a machine need to remember so many brands if it’s supposed to be helping you shop?
If the AI can remember a million brands, it’s probably also remembering your browsing history, your preferences, and maybe even the fact that you once tried to buy a sweater but never followed through. It’s like having a personal shopper who’s also a stalker with a shopping list.
Glance says it’s not eavesdropping, but if it’s remembering a million brands, it’s definitely remembering you.
