A content creator turns her social media into a modeling contract
The line between personal brand and professional ambition gets blurrier with every post.
The story
Ashtin Earle, a 23-year-old content creator, has signed with IMG Models, marking a formal step into modeling after years of personal style development and social media presence.
Source: wwd.com
Our reading
Ashtin Earle’s new modeling deal with IMG includes a formal portfolio, but her social media presence already has 2.3 million followers who’ve seen her in velour tracksuits and rhinestones. The industry now gets to see her in a different kind of spotlight, though it’s unclear if they’ll be more impressed by the brand or the brand of her.
Her father, who’s been managing her career, says this is the culmination of years of hard work. It’s hard to say if that means she’s finally earned the right to be in front of the camera or if it just means she’s finally stopped needing to explain why she’s there.
Now that she’s officially a model, it’s only a matter of time before someone asks if she’s been in any campaigns. The answer, of course, is yes—but only if you count the ones she did for herself.
